=+18. Your sporting goods companys products are sold at retail stores, and you want to improve the

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=+18. Your sporting goods company’s products are sold at retail stores, and you want to improve the sales. What steps might you take to promote more sales of your items? If you could meet with the retail salespeople, what would you say?

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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