=+19. Problem Solving Write a promotional plan for a sports team to use in the first two

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=+19. Problem Solving Write a promotional plan for a sports team to use in the first two weeks after a lengthy strike or lockout in which many games were missed. Include ideas for advertising, publicity, sales promotion, and personal selling. Your plan has two goals: Bring back angry fans and increase the number of new fans.

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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