2. Look through the various marketing tools available to build exposure in Figure 10.2. Suppose you are

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2. Look through the various marketing tools available to build exposure in Figure 10.2.

Suppose you are the marketing director for a minor league baseball team in your area. If you only have the budget for two of the marketing tools, which two would you use? Why?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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