=+2. Sporting events were particularly attractive to early television networks trying to establish a viewer base for

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=+2. Sporting events were particularly attractive to early television networks trying to establish a viewer base for all of the following reasons except

a. they had an existing fan base

b. they were already happening in an existing venue

c. they were played in a well-lit area

d. they were not offered in any other media formats

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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