=+2. Which of the following examples would a public relations firm want to downplay? a. a Special

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=+2. Which of the following examples would a public relations firm want to downplay?

a. a Special Olympian throwing out the first ball at a professional baseball game

b. media coverage explaining that an athlete was unjustly accused of taking drugs

c. a professional team paying its star player a record salary

d. an event offering a percentage of its proceeds to a children’s hospital

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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