=+22. Problem Solving You have been hired as a marketer for a friends hotel located in rural

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=+22. Problem Solving You have been hired as a marketer for a friend’s hotel located in rural America where farming is the major industry. The busiest season for the hotel is the fall when guests enjoy hayrides, campfires, and harvesting pumpkins to decorate as jack-o-lanterns. The kids enjoy the Halloween haunted house. Your goal is to increase sales during other times of the year. The closest nearby community has many antique shops, a farmers’ market, and three outstanding restaurants. The location has an average snowfall of 50 inches during the winter. Your friend also has a Christmas tree field that will be ready for harvesting next year. During the summer, the nearby lake offers great fishing. Outline a strategy to increase group or corporate sales for the hotel during the spring, winter, and summer.

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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