=+23. Marketing Math You have placed a different ad on two search engine sites. Every time certain

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=+23. Marketing Math You have placed a different ad on two search engine sites. Every time certain key words are used at each site, your ad comes up on the search-results page. Both ads link visitors to your web site.

Search engine site A has reported that in the past month, your ad has been displayed 56,690 times and that 8,503 visitors have clicked on your ad. Search engine site B reports that your ad has been displayed 66,500 times and that 8,910 visitors have clicked on your ad. Based on the click-through rates, which ad has been most effective? How will you use this information when creating future Internet ads?

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