=+23. Research Interview the owner or manager of a local sporting goods or clothing store. Determine the

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=+23. Research Interview the owner or manager of a local sporting goods or clothing store. Determine the target market for the store. What type of research does the store use to learn about the target market? What does the store estimate its market share of business in the local community to be?

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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