3. For each of the following team brand names, discuss the three characteristics of recognizability, fit, and
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3. For each of the following team brand names, discuss the three characteristics of recognizability, fit, and contrast.
a. Durham Bulls (Minor League Baseball)
b. Toledo Mud Hens (Minor League Baseball)
c. Portland Sea Dogs (Minor League Baseball)
d. University of Richmond Spiders (NCAA)
e. Colorado Rapids (Major League Soccer)
f. Toronto Maple Leafs (National Hockey League)
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