4. Are there any other services or functions performed in-house for which professional sports teams like the
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4. Are there any other services or functions performed in-house for which professional sports teams like the Miami Heat could leverage their expertise and build a business unit that serves external customers?
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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