=+4. Are there sports teams to which you are totally loyal? Or, do you lose interest and
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=+4. Are there sports teams to which you are totally loyal? Or, do you lose interest and make fewer team-related purchases when the team is not winning?
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Related Book For
Sports And Entertainment Marketing
ISBN: 9780538445153
3rd Edition
Authors: Ken Kaser, Dotty B. Oelkers
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