4. As a sports fan, what do you think of secondary ticket markets like StubHub or Ticketmaster...

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4. As a sports fan, what do you think of secondary ticket markets like StubHub or Ticketmaster Ticket Exchange for buying tickets to a sporting event? Are you more likely to search for tickets on the primary market or from one of these secondary sellers? Why?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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