=+4. Assume you are a marketer of running shoes. Your sales are declining and you do not

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=+4. Assume you are a marketer of running shoes. Your sales are declining and you do not know why. How would you go about gathering market information to determine the reasons for the decline, and what can be done to attract more buyers?

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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