4. Which of the four influences on marketing an innovation should Blue Wire Podcasts focus on to...

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4. Which of the four influences on marketing an innovation should Blue Wire Podcasts focus on to ensure its product offerings are accepted and adopted in the marketplace? Explain why you believe that particular factor is important to the successful adoption of Blue Wire’s products.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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