5. Think about a local sports team. Has it used star power to connect consumers to the...
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5. Think about a local sports team. Has it used star power to connect consumers to the team?
If so, describe how it has been used and evaluate the success of the approach. If not, why not? How could the team use star power to connect consumers to the team?
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Aun Ali
I am an Associate Member of Cost and Management Accountants of Pakistan with vast experience in the field of accounting and finance, including more than 17 years of teaching experience at university level. I have been teaching at both undergraduate and post graduate levels. My area of specialization is cost and management accounting but I have taught various subjects related to accounting and finance.
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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