5. What methods of primary data collection could be used with current users of DraftKings? How could

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5. What methods of primary data collection could be used with current users of DraftKings? How could data be collected from individuals who have never used the company’s services?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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