6. Examine the four Es of experiential marketing in Figure 8.6. Discuss each one in terms of...

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6. Examine the four Es of experiential marketing in Figure 8.6. Discuss each one in terms of your personal experiences. Which ones are most effective at getting you to participate?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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