6. The last P of the 5P framework is people. How important are people in your decision...

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6. The last “P” of the 5P framework is people. How important are people in your decision to consume sports? Provide an example of a positive influence of a person on your consumption decision. Provide an example of a negative influence of an individual on your consumption decision.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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