7. Identify a sports team that has recently moved to a new market. Discuss the teams strategy...
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7. Identify a sports team that has recently moved to a new market. Discuss the team’s strategy in terms of changing its name, logo, and colors, or not changing anything. Do you think the team made a good decision? Why or why not?
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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