9. Many sports teams have increased their efforts toward female fans in terms of licensed merchandise. What
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9. Many sports teams have increased their efforts toward female fans in terms of licensed merchandise. What do you think of this strategy? What tactics would you suggest for increasing female interest in licensed merchandise?
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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