Consider the case of SDL in the music industry. How has the industry dematerialized its product mix?

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Consider the case of SDL in the music industry. How has the industry dematerialized its product mix? Is the industry more sustainable because of it? Think about the changes in TNSF system conditions. What is the net effect on atmospheric carbon? On heavy metals? On ecosystems?

On people? How has dematerialization affected the profitability of music sales? Which parts of the industry have benefited? Who, if anyone, has been harmed? Has it been good or bad for musicians?

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Sustainable Marketing

ISBN: 9780136117070

1st Edition

Authors: Diane Martin , John Schouten

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