Lets say that Major League Baseball has decided to put an expansion franchise in Portland, Oregon. What
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Let’s say that Major League Baseball has decided to put an expansion franchise in Portland, Oregon.
What would be a good nickname for that team? Why would that be a good nickname? (Hint: The answer needs to have something to do with brand associations.)
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Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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