The history of unsustainable marketing and environmental awakening

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Sustainable Marketing

ISBN: 9780136117070

1st Edition

Authors: Diane Martin , John Schouten

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Question Posted: Oct 10, 2024 06:02 AM

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J. of the Acad. Mark. Sci. (2013) 41:389-399 DOI 10.1007/s11747-013-0331-z CONCEPTUAL/THEORETICAL PAPER Elevating marketing: marketing is dead! Long live marketing! Frederick E. Webster Jr. & Robert...
Unilever's Lifebuoy in India: Implementing the Sustainability Plan In early 2013, Samir Singh faced a challengein fact, a double challenge. When he was named Global Brand VP for Lifebuoy soap in...
Unilever's Lifebuoy in India: Implementing the Sustainability Plan In early 2013, Samir Singh faced a challengein fact, a double challenge. When he was named Global Brand VP for Lifebuoy soap in...
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The history of unsustainable marketing and environmental awakening

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Sustainable Marketing

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