=+V3. Think about the advertising sponsors that TV networks will be seeking to pay the billions of

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=+V3. Think about the advertising sponsors that TV networks will be seeking to pay the billions of dollars it costs to broadcast NFL games. Make a list of possible advertisers and the likely target customers of each.

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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