What are the advantages to Wal-Mart of instituting a packaging scorecard among its suppliers? What are the

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What are the advantages to Wal-Mart of instituting a packaging scorecard among its suppliers?

What are the possible advantages to customers? Are there advantages for the suppliers themselves? Are there disadvantages? How important was it that Wal-Mart engaged other stakeholders (the Packaging Sustainable Value Network) in the scorecard development process?

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Sustainable Marketing

ISBN: 9780136117070

1st Edition

Authors: Diane Martin , John Schouten

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