What do you expect from your packaging? Minimal material? Construction from recycled and recyclable content? Ease of opening and use? Clear product information? What if you got just a bit more? Like a lovely little flower garden. Cargo Cosmetics’ PlantLove lipstick comes in tubes made of corn and boxed in packages with wild flower seeds embedded in the biodegradable paper and ready to plant.46 A competitor, Origins cosmetics, offers customers the option of bringing in any brand of empty cosmetic containers with the promise that the company will figure out how to recycle them.47 What other unexpected, valueadded design elements could be added to packaging?