Road Racer Sports, Inc. is a mail-order business dedicated to the running enthusiast. The company sends out
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Road Racer Sports, Inc. is a mail-order business dedicated to the running enthusiast. The company sends out full-color catalogs several times a year to several hundred thousand people on its mailing list. Production and mailing costs are fairly expensive for direct mail advertising, averaging about $3.25 per catalog. As a result, management does not want to continue sending catalogs to persons who do not buy enough to cover the costs of the catalogs they receive. Currently, the company removes a customer from their mailing list if they receive six consecutive catalogs without placing an order. The following table summarizes the probability of a customer placing an order.
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Related Book For
Spreadsheet Modeling And Decision Analysis A Practical Introduction To Business Analytics
ISBN: 1233
8th Edition
Authors: Cliff T. Ragsdale
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