The Willow Run Outlet Mall has two Haggar Outlet Stores, one located on Peach Street and the
Question:
The Willow Run Outlet Mall has two Haggar Outlet Stores, one located on Peach Street and the other on Plum Street. The two stores are laid out differently, but both store managers claim their layout maximizes the amounts customers will purchase on impulse. A sample of 10 customers at the Peach Street store revealed they spent the following amounts on impulse purchases: $17.58, $19.73, $12.61, $17.79, $16.22, $15.82, $15.40, $15.86, $11.82, and $15.85. A sample of 14 customers at the Plum Street store revealed they spent the following amounts on impulse purchases: $18.19, $20.22, $17.38, $17.96, $23.92, $15.87, $16.47, $15.96, $16.79, $16.74, $21.40, $20.57, $19.79, and $14.83. At the .01 significance level, is there a difference in the mean amounts purchased on impulse at the two stores?
a. What are the null and alternate hypotheses?
b. Compute the test statistic.
c. Compute the p-value.
d. What is your decision regarding the null hypothesis?
e. Interpret the result.
Step by Step Answer:
Statistical Techniques In Business And Economics
ISBN: 9781260239478
18th Edition
Authors: Douglas Lind, William Marchal, Samuel Wathen