12.4 We are interested in whether the proportion that firms spend on marketing has fallen in recent...
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12.4 We are interested in whether the proportion that firms spend on marketing has fallen in recent years. We know that ten years ago the expenditure was in average 15%.
To test this, we formulate the null hypothesis: The average turnover proportion spent on marketing of young enterprises is greater than or equal to 15%. Test the null hypothesis at the 10% significance level considering all relevant steps.
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Statistics Applied With Excel Data Analysis Is An Art
ISBN: 978-3662643181
1st Edition
Authors: Franz Kronthaler
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