A company plans to promote a new product by using one of three advertising campaigns. To investigate

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A company plans to promote a new product by using one of three advertising campaigns. To investigate the extent of product recognition from these three campaigns, 15 market areas were selected and five were randomly assigned to each advertising plan. At the end of the ad campaigns, random samples of 400 adults were selected in each area and the proportions who were familiar with the new product were recorded, as in Table 11.7. Have any of the analysis of variance assumptions been violated in this experiment?

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Introduction To Probability And Statistics

ISBN: 9780357114469

15th Edition

Authors: William Mendenhall Iii , Robert Beaver , Barbara Beaver

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