Cigarette advertisements are required by federal law to carry the following statement: Warning: The surgeon general has

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Cigarette advertisements are required by federal law to carry the following statement: “Warning: The surgeon general has determined that cigarette smoking is dangerous to your health.” However, this warning is often located in inconspicuous corners of the advertisements and printed in small type. Suppose the Federal Trade Commission (FTC) claims that 80% of cigarette consumers fail to see the warning. A marketer for a large tobacco firm wants to gather evidence to show that the FTC’s claim is too high, i.e., that fewer than 80% of cigarette consumers fail to see the warning. Specify the null and alternative hypotheses for a test of the FTC’s claim.

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Statistics For Business And Economics

ISBN: 9781292227085

13th Global Edition

Authors: Terry Sincich James Mcclave, P. George Benson

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