Cola wars is the popular term for the intense competition between Coca-Cola and Pepsi displayed in their
Question:
Cola wars is the popular term for the intense competition between Coca-Cola and Pepsi displayed in their marketing campaigns. Their campaigns have featured claims of consumer preference based on taste tests. Recently, the Huffington Post (Nov. 11, 2013) conducted a blind taste test of 9 cola brands that included Coca-Cola and Pepsi. (Pepsi finished 1st and Coke finished 5th.) Suppose, as part of a Pepsi marketing campaign, 1,000 cola consumers are given a blind taste test (i.e., a taste test in which the two brand names are disguised). Each consumer is asked to state a preference for brand A or brand B.
a. Describe the population.
b. Describe the variable of interest.
c. Describe the sample.
d. Describe the inference.
Step by Step Answer:
Statistics For Business And Economics
ISBN: 9781292227085
13th Global Edition
Authors: Terry Sincich James Mcclave, P. George Benson