Ride-hailing service. A research article published in the Academy of Entrepreneurship Journal (Vol. 27, 2021) evaluates the

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Ride-hailing service. A research article published in the Academy of Entrepreneurship Journal (Vol. 27, 2021) evaluates the service quality of a ride-hailing service in Bangkok, where the reliability of the service is one of the parameters. The researchers used the SERVQUAL scale in their evaluation survey, wherein the respondents’ opinions were examined using a five-point Likert scale with 1 representing “strongly disagree” and 5 representing “strongly agree.” Following a random sampling method with a total of 563 respondents, the survey questionnaires were distributed in public places, including bus stops, shopping malls, offices, and universities. The average score received on the reliability metric is

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Statistics For Business And Economics

ISBN: 9781292413396

14th Global Edition

Authors: James McClave, P. Benson, Terry Sincich

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