3.11 How does Nielsen determine who is watching what show? The determination comes from the data recorded in a journal by members of a Nielsen household. When a person begins to watch a show, he or she is supposed to log on.

Computer vision researchers at the University of Florida are developing a peoplemeter that uses computer image recognition to passively, silently, and automatically record who is watching each show. Discuss the potential for this electronic device to reduce bias in the Nielsen ratings. Are they any new problems that might be caused by this device?