A recent survey (available at bit.ly/2H5mQ6g) points to the transformation underway in the automotive retail landscape. The 2019 KPMG Global Automotive Executive Study found that automobile executives believe the number of physical automotive retail outlets, as we know them today, will be reduced by 30% to 50%. Eighty-two percent of automobile executives strongly agree that the only viable option for physical retail outlets will be the transformation into service factories, used car hubs, or focusing on an ID-management approach, where the customer is recognized at every single touchpoint. What additional information would you want to know about the survey before you accepted the results of the study?