You encounter this item on a survey about how people use social media:

In a typical week, how many times do you post content on a social media site?

Please choose the one response that fits best.

• Never

• Rarely

• Often

• All the time

a. Is this a closed- or open-ended survey item? Explain why.

b. What is the variable being measured by this survey item?

c. What are the categories of this variable?

d. What level of measurement is this variable? Explain how you know.