(1) A supermarket chain intends to open a new shop near Sheffield, in England, next year. Four possible locations have been identified: (i) Moortop (Site A); (ii) Silver Hill (Site B); (iii) Cheston Common (Site C); and (iv) the River Shopping Complex (Site D). The decision on the location will be taken by four decision makers who have each used SMART to help them clarify their understanding of the decision problem (in the models, the monetary costs of the sites were treated as just another attribute). Details of the values which each decision maker allocated to the sites are given below.

Discuss the problems which are likely to be involved in obtaining a decision for the group and evaluate possible ways of tackling these problems.

Transcribed Image Text:

Site Decision-maker A B C D Brown 65 43 21 10 Jones 45 50 60 40 Smith 12 70 32 54 Thomson 23 45 50 70