1. Describe the reasons Lyft entered strategic alliances with GM and Waymo. Are some reasons more important than others? Why or why not? Explain.

2. GM invested $500 million in Lyft in 2016. What are some possible reasons GM entered an equity alliance with Lyft? Are there any reasons GM would prefer Lyft over Uber as an alliance partner?

3. What are some possible reasons Waymo entered an alliance with Lyft? Are there any reasons Waymo would prefer Lyft over Uber as an alliance partner?

4. Uber is a much larger and more valuable firm than Lyft. Uber is also more diversified in that it offers services beyond ride-hailing. Indeed, its initial service of ride-hailing now generates less than 50% of Uber’s revenues, while Uber Eats (food delivery) generates most of Uber’s revenues (post-pandemic). Do you think the strategic alliances with GM and Waymo could help Lyft to overcome Uber’s lead? Can you think of other reasons Lyft could end up as the winner in the mobile transportation network competition? Explain.

5. Evaluate Lyft’s overall alliance strategy and weight the benefits against the risks. What are some of the potential negative effects that might emerge for Lyft as part of its strategy to partner with much larger and more resource-rich companies such as Alphabet (via its Waymo subsidiary) and GM?