1. Do you agree with the assessment that Elon Musk and Tesla successfully fulfilled the first master plan published in 2006? Why or why not? To answer this question, apply the three-step process for crafting a good strategy explained in Section 1.1 (diagnose the competitive challenge, derive a guiding policy, and implement a set of coherent actions).

2. Apply again the three-step process for crafting a good strategy, this time to each element of the new master plan. On which steps of the new master plan has Tesla made the most progress? Explain. Which actions will be the most difficult to accomplish? Why?

3. Overall, does Tesla have a good strategy? Why or why not? How do you know? Explain

4. Of the threats listed in Part II of the Chapter Case, which do you consider the most significant? How would you recommend that Musk and Tesla address each of these challenges?