1. How did Netflix use innovation in its business strategy to gain and sustain a competitive advantage? What role did strategy, technology, and business models play? Explain in detail. 

2. Why is competition in internet streaming services heating up? Who is jumping into the fray, and why? How do these companies differ? Going forward, what results do you expect from this intensifying competition?

3. Do you think creating an ad-supported, lower-cost tier is a smart strategic move for Netflix? Would you pay $5 a month for an ad-supported Netflix subscription? Why or why not?

4. Gaming is one strategic initiative that Netflix is pursuing. Do you see Netflix as being a destination for gamers? Why or why not?

5. In addition to cracking down on password sharing, developing new original content, and moving into gaming, which other strategic initiatives might help Netflix jump-start its innovation engine and regain its competitive advantage? Explain.