=+1. Using the Ben and Jerrys case (or another case from Chapter 1 if you prefer) clarify
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=+1. Using the Ben and Jerry’s case (or another case from Chapter 1 if you prefer) clarify what you think the business model is.
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Related Book For 
Strategic Management Awareness And Change
ISBN: 9781844800834
5th Edition
Authors: John L. Thompson , Frank Martin
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