=+2. Using LVMH as a starting point, look into the barriers to entry in the perfumes industry.
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=+2. Using LVMH as a starting point, look into the barriers to entry in the perfumes industry.
Other companies to track are Estée Lauder, L’Oréal and Unilever. How successful have these leading companies been in controlling the distribution of their products through selected retailers?
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Related Book For
Strategic Management Awareness And Change
ISBN: 9781844800834
5th Edition
Authors: John L. Thompson , Frank Martin
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