A study by Fuld & Company, a competitive-intelligence firm, found that companies fail to use as much
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A study by Fuld & Company, a competitive-intelligence firm, found that companies fail to use as much as 70 percent of the online business data they buy.^'^ Why do you think strategic decision makers might not look at business data? Why are such actions a problem? What recommendations might you have for strategic decision makers regarding business data? LO1
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