As cited in the chapter, Dale McConkey says, plans are less important than planning. In terms of
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As cited in the chapter, Dale McConkey says, “plans are less important than planning.” In terms of strategic management and its benefits, what does McConkey mean?
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Strategic Management: A Competitive Advantage Approach, Concepts And Cases
ISBN: 9781292148496
16th Global Edition
Authors: Fred R David; Forest R David
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