=+because Apple was a managerial mess. He called his company NeXT. Although it was not successful, Jobs
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=+because Apple was a managerial mess. He called his company NeXT. Although it was not successful, Jobs’ other development was Pixar Studios. He returned to Apple as chief executive in 1997 at the request of a board desperate for innovation and for someone to salvage their fortunes.
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Related Book For 
Strategic Management Awareness And Change
ISBN: 9781844800834
5th Edition
Authors: John L. Thompson , Frank Martin
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