Consider how the increasing utilization of information technology in retailing has affected you as a customer. Do

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Consider how the increasing utilization of information technology in retailing has affected you as a customer. Do you feel that the major retail organizations who have introduced and benefited from the greater utilization of IT have attempted to ensure that the customer has also benefited and not suffered?

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Strategic Management

ISBN: 9781844800834

5th Edition

Authors: John Thompson, Frank Martin

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