Critically evaluate Hallmark’s staffing index. What are its pros and cons?

Hallmark, founded in 1910, is the largest U.S. manufacturer of greeting cards and the owner of Binney & Smith, the maker of Crayola Crayons. The company pursues a differentiation and innovation strategy and uses creativity and emotion to help people connect to its products, including its stationery, party goods, photo albums, home decor, collectibles, a cable television channel, and books. Privately owned Hallmark has annual revenues of over $4 billion and employs 3,200 individuals at its corporate headquarters in Kansas City, Missouri, and another 12,000 around the world.

Hallmark, founded in 1910, is the largest U.S. manufacturer of greeting cards and the owner of Binney & Smith, the maker of Crayola Crayons. The company pursues a differentiation and innovation strategy and uses creativity and emotion to help people connect to its products, including its stationery, party goods, photo albums, home decor, collectibles, a cable television channel, and books. Privately owned Hallmark has annual revenues of over $4 billion and employs 3,200 individuals at its corporate headquarters in Kansas City, Missouri, and another 12,000 around the world.