Defi ne the key steps in managing a brand crisis. LO6

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Defi ne the key steps in managing a brand crisis.

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 182812

4th Edition

Authors: Keller/ Parameswaran/ Jacob

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Question Posted: Jul 08, 2024 10:00 AM

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Defi ne the key steps in managing a brand crisis. LO6

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Strategic Brand Management Building Measuring And Managing Brand Equity

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