E-Loan and Lending Tree are two entrepreneurial firms that offer lending services over the internet. Evaluate the
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E-Loan and Lending Tree are two entrepreneurial firms that offer lending services over the internet.
Evaluate the features of these two companies. (Fill in the following table.)
a. Evaluate their characteristics and assess the extent to which they are comparable in terms of market commonality and resource similarity.
b. Based on your analysis, what strategic and/or tactical actions might these companies take to improve their competitive position? Could E-Loan and Lending Tree improve their performance more through co-opetition than competition? Explain your rationale.
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Strategic Management Text And Cases
ISBN: 9781264124329
11th Edition
Authors: Gregory Dess , Gerry McNamara , Alan Eisner , Steve Sauerwald
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