Explain the process by which a brand can leverage secondary associations. LO6

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 182812

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Authors: Keller/ Parameswaran/ Jacob

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Question Posted: Jul 05, 2024 02:04 AM

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Explain the process by which a brand can leverage secondary associations.
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Explain the process by which a brand can leverage secondary associations. LO6

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Strategic Brand Management Building Measuring And Managing Brand Equity

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